Articles
What I see in the field.
Measurement, automation and what AI actually changes in business processes.
June 1, 2025
Google simplifies advanced conversion tracking for the Web in Tag Manager
Google recently updated its conversion tag in Google Tag Manager (GTM), introducing a new site-wide parameter for managing user-supplied data as part of the…
September 29, 2023
Repair a WordPress site hacked by malware - redirects
WordPress site security and protection against malware or malicious code have become more important than ever in 2023.
October 29, 2021
How to manage URLs with parameters to optimize organic search (SEO)
URL parameters are the parts of a web page address (example: https://www.adresse.com/urlpage) often visible after a question mark (?): for example…